If you’ve ever aspired to live the luxurious selling sunset lifestyle, had a longstanding desire to enter the estate agency industry, or are already a part of it but eager to enhance your expertise, you’ve found yourself in the perfect spot.Our Academy offers a self-paced online course, complemented by weekly live support calls, equipping you with the skills, knowledge, and certification necessary to establish your own thriving estate agency business.

When was the last time you invested in yourself? You don’t need previous experience to join the course and take the first step in achieving a life by design. It’s time to discover there really is ‘more to life than this’ through business ownership. But hurry, this Academy is only for those with grit, determination and desire to succeed – and only has exceptionally limited places.

Created by Keller Williams.

The world’s best rated training company.


Worldwide Associates - 58 countries


UK Associates & Growing


Courses on

KWUK University

(learning platform)


Exclusive automated CRM platform


Training Company

You’re in good hands

Jessica Aryee – Lead Trainer

With over a decade of experience working in property, banking and hospitality, Jess is an experienced entrepreneur herself and leads our Academy.

Ready. Set. Thrive!

Here’s what Keller Williams Academy can do for you…


By the end of the programme you’ll receive all the certifications you need to become an Estate Agent, including DISC profiling to understand your strengths as an entrepreneur.


One year’s access to KWUK’s online learning platform to continue your professional development and access to student groups to network with your peers.


20 on-demand modules with workbooks to complete, designed especially by KWUK.

Task-based Learning

Weekly tasks to be completed at a time that suits you. The course can be completed alongside a 9-5 job, or faster if you prefer.

Live Lectures

Live training calls providing key information and advice. Join the call every Monday from 7pm – 9pm with other students from the course, as well as your coach.


In it together! – Group forum – an opportunity to ask your coach and fellow students any questions you have.

Centred Around You and Your Life

Whether you’re working, juggling children or enjoying a well earned holiday with our on-demand learning content the Academy works around you.

Learning For Earning

What does the course cover…

Unit One

Learn success models, growth processes for business owners, KW culture and resources, property market factors, Estate Agency Act 1979, regulatory bodies, agency agreements, tax requirements, protected characteristics, core business competencies, fiduciary agent responsibilities, and value proposition creation.

Unit Two

Learn Real Estate lead generation components, apply models to prospecting, master communication for client relationships, utilize influence spheres, categorize leads in CRM, capture leads via social media, benefit from Agent referrals, embrace geographical farming, prioritize referrals and reputation, apply four laws of a database, leverage testimonials for business, and comply with GDPR in lead communication.

Unit Three

Master the life of a lead, communication systems, annual touch points, post-lead follow-up, six connecting questions, MOFIRS messaging, qualifying buyers/sellers, Agent selection factors, 'time on task over time,' lead follow-up plans, unconverted listing appointments, pre-call qualifications, CMAs, and data-driven property valuation strategies.

Unit Four

Comprehend Terms of Business, pre-listing packs, landlord types, lettings processes, service levels, listing appointments, effective closings, objection handling, AML procedures, viewing best practices, negotiation strategies, deal progression milestones, financial flow, and future planning for personal and professional development.

Course Modules

What you'll learn in Unit 1

In the first section of the KW Academy together we’ll…

1. Understand the principles and importance of following proven models to achieve success

2. Understand the process of growth from the perspective of a Business Owner using the cashflow quadrant

3. Understand the culture, value and resources of KW and their contribution to each Agents value proposition

4. Understand the main factors affecting the supply and demand of the property market

5. Understand the foundational principles of the Estate Agency Act 1979

6. Understand the main regulatory bodies for Estate Agents in the UK

7. Understand the different types of Agency Agreements and the Agents role within these contracts

8. Understand the tax requirements for property sales within the UK

9. Understand the key elements of a protected characteristic within Estate Agency

10. Understand the requirements of the six core competencies of a business

11. Understand the Agents responsibility as a Fiduciary Agent to their clients

12. Understand the key principles involved in a creating a value proposition for your business

13. Understand the top ten service areas offered by an Agent for buyers and sellers

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What you'll learn in Unit 2

In the second section of the KW Academy together we’ll…

1. Understand the foundational components of lead generation for Real Estate business

2. Understand and apply the lead generation model to prospecting and marketing activities

3. Understand the key principles of communication and how to utilise this for client relationship management

4. Understand how to utilise your sphere of influence when growing a business

5. Understand the main factors involved with categorising your leads within a CRM database

6. Understand the process of capturing leads using social media

7. Understand the nuances and benefits of Agent to Agent referrals

8. Understand the common elements of geographical farming and hosting client events

9. Understand the function of referrals and importance of reputation when acquiring leads

10. Understand the key principles of the four laws of a database

11. Understand how to utilise testimonials and reviews to secure more business

12. Understand how to conduct client relationship calls

13. Understand GDPR and the main factors to consider when communicating with leads

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What you'll learn in Unit 3

In the third section of the KW Academy together we’ll…

1. Understand the key principles of the life of a lead and converting a lead into an appointment

2. Understand the recommended systems to communicate with your database

3. Understand and design your annual touch points into a campaign

4. Understand the key concepts surrounding post lead follow up

5. Understand how to utilise the six connecting questions to capture, connect and cultivate leads

6. Understand how to craft a message using MOFIRS

7. Understand the process of qualifying buyers and sellers

8. Understand the common elements of how buyers and sellers choose their Agent

9. Understand the benefit of ‘time on task over time’

10. Understand and create a lead follow up touch plan

11. Understand how to follow up with unconverted listing appointments and withdrawn listings

12. Understand how to undertake the pre call and necessary criteria for qualification of clients

13. Understand how to create a comparative market analysis (CMA) and property report

14. Understand the principles of applying data to inform pricing strategy for property valuations

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What you'll learn in Unit 4

In the final section we cover…

1. Understand the purpose, contents and key clauses within a Terms of Business document

2. Understand the purpose and contents of a pre listing pack

3. Understand the various types of Landlords within the market

4. Understand the fundamentals of the Lettings processes and necessary compliance for Landlords

5. Understand the various service levels of a lettings business

6. Understand the key principles of the Listing Appointment process and managing client expectations

7. Understand how to deliver an impactful, client focused and successful listing appointment

8. Understand and be able to apply the seven close tactics when asking for the business

9. Understand how to handle objections during a Listing Appointment and the nuances of questions vs objections

10. Understand AML procedures and how to carry out an AML check on clients

11. Understand the best practices of how to conduct viewings including open houses on a property listing

12. Understand the path of negotiation and the three p’s approach

13. Understand the key milestones of sales/ lettings deal progression

14. Understand the flow of money and how to maximise profit within your business

15. Revisit  course learnings and plan for your future including personal and professional development

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Enabling you to succeed

Our Academy covers learnings in sales, lettings and most importantly business ownership – providing a complete overview of what it means to be a real estate entrepreneur.


Choose 1 of 3 ways to pay

Pay Upfront

Paid - no credit

£ 950

  • Available to non and existing Keller Williams agents

  • Get KW Accredited

  • 50 Hours of learning

  • Online self-learning platform

  • Study at your own pace

Monthly Finance

10 Months - 0% interest

£ 99

/ per month

  • Available to non and existing Keller Williams agents

  • Get KW Accredited

  • 50 Hours of learning

  • Online self-learning platform

  • Study at your own pace

Pay when you earn

Course Access Fee

£ 99

course access fee

  • Only available to existing Keller Williams agents or new joiners

  • Get your KW Licence to trade

  • Same features

  • 25% of first 3 completed sale fees

  • Save £900 upfront today

  • Pay when you make a sale!

How long will it take?

The course learning lasts for 50 hours, so you can complete each module at your own pace. Some will complete in 2 weeks, others up to 90 days. You decide. Each week there is a two hour training call, from 7pm – 9pm on Mondays.

How will I be assessed?

A range of recorded lectures and seminars will provide the information required to complete the e-learning modules. Once completed, you’ll receive a score for each module that’s visible within the KW Academy learning platform.

What support will I receive?

A weekly Q&A session takes place with coaches between 12pm and 1pm every Friday. You’ll also be added to social media groups alongside your peers, so you can network and receive support. 

Do I have to join KWUK after I graduate?

The choice is yours! We’d love you to join the KW family and most students join before taking the course to gain their licence to trade with us, but we understand that everyone has their own journey, and we appreciate being part of it.

How soon will I be able to start working with clients?

As soon as the programme is finished, you’ll have all the information and certification you need to start up your own Estate Agency Business. Upon graduation you’ll be offered two options to start putting your new skills into practice: become a solo agent with a Keller Williams Market Centre or become a Team Agent within an existing team. And then the adventure begins!

Where can I connect with the Academy community?

You can connect with your peers on each course via a dedicated social media group, details for which will be shared at the beginning of the course. In more general terms, we encourage participants to use LinkedIn to connect with their fellow students and the wider Keller Williams community.

Who is KWUK?

KWUK (Keller Williams UK) is the UK arm of global company Keller Williams – the world’s largest real estate franchise and technology company. Keller Williams enables agents across the world to run their own estate agency businesses, offering larger commissions and more control than the industry standards, with over 200,000 agents across 58 countries. For more information, visit kwuk.com.

What is the Refund Policy?

As a consumer, if you change your mind about participating in the KW Academy, you have 14 days from entering into a service contract in which you can cancel it. This right under the Consumer Contracts Regulations applies regardless of whether the course will be taken online or in person. Where you have paid for your course 14-days or less prior to the launch of the training, you will be be liable to cover up to 80% of the training fee. Once the course has commenced and access provided to the materials no refund will be processed.

How am I allowed to use the material that is shared on the course?

The material provided is to be used for your own personal learning and launching of a real estate business, the content should not be shared, distributed, edited or repurposed. Keller Williams UK retains all rights and claims to copyright in relation to this material.

If I cannot attend the live calls or the Live Event due to my schedule, what can I do?

Whilst the weekly live calls are for the purposes of supporting your learning, development and experience these are not seen as mandatory. 

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